Housing Market: Stable & Strong

You can live in a log home among the Ponderosa pine trees in the Black Hills, a real horse ranch on the high plains, or a residential neighborhood close to all of your favorite amenities. Whatever you choose, your commute time will be relatively short. The Rushmore Region housing market is stable yet strong. According to Realtor.com, the 2024 average selling price for single-family homes in the six-county area was $403,250. The housing market is driven by the Rushmore Region’s scenic beauty, economic diversity, and access to retail, healthcare, and other professional services. And when you're ready for retirement? South Dakota ranks #3 on Wallethub’s 2026 Best States to Retire list.

Finding the right place to live in the Rushmore Region is easy and flexible.

Rushmore Region

$101,621

Average Household Income

$80,088

Average Disposable Income

97,006

Housing Units

$393,387

Average Home Value

Housing and Income

The average household income in Rushmore Region is $101,621 and projected to be $114,278 in 2031. Per capita income is $42,691, projected to be $48,312 in 2031. 3.74% of households – 7,627 – have an income of $200,000 or higher. Average net worth is $1,096,367 and the average disposable income is $80,088.

There are 97,006 housing units in Rushmore Region; 57,183 are owner-occupied, 28,258 are rented, and 11,565 are vacant. The average home value is $393,387, with 12,533 homes built in 2010 or later, and 9,787 built in 1939 or earlier.

Source: ESRI, 2026-03-24