Housing Market: Stable & Strong

You can live in a log home among the Ponderosa pine trees in the Black Hills, a real horse ranch on the high plains, or a residential neighborhood close to all of your favorite amenities. Whatever you choose, your commute time will be relatively short. The Rushmore Region housing market is stable yet strong. According to Realtor.com, the 2024 average selling price for single-family homes in the six-county area was $403,250. The housing market is driven by the Rushmore Region’s scenic beauty, economic diversity, and access to retail, healthcare, and other professional services. And when you're ready for retirement? South Dakota ranks #3 on Wallethub’s 2026 Best States to Retire list.

Finding the right place to live in the Rushmore Region is easy and flexible.

Rushmore Region

$109,399

Average Household Income

$86,203

Average Disposable Income

100,080

Housing Units

$402,690

Average Home Value

Housing and Income

The average household income in Rushmore Region is $109,399 and projected to be $126,172 in 2031. Per capita income is $46,441, projected to be $54,031 in 2031. 4.28% of households – 8,906 – have an income of $200,000 or higher. Average net worth is $1,229,910 and the average disposable income is $86,203.

There are 100,080 housing units in Rushmore Region; 58,067 are owner-occupied, 29,816 are rented, and 12,197 are vacant. The average home value is $402,690, with 15,019 homes built in 2010 or later, and 9,756 built in 1939 or earlier.

Source: ESRI, 2026-09-09